Excerpt from a SAP tweet with my comments added.
Over the next decade, 90% of industry growth will be captured by those companies that successfully engage directly with consumers.
The digital economy has fundamentally shifted consumer expectations – and the very definition of products themselves. Today’s consumers value outcomes over products. To build ongoing engagement and loyalty, sales and marketing teams in the consumer products industry need the capacity to sense and engage in the moment
Building Brand through 1on1 experiences with your customer is important to the long-term value of your company and Industrial IoT will play a big role.